The 400 is an independent creative services firm with a unique twist. Our conviction that long-term brand success revolves around in-depth consumer understanding, has led us to develop a specialized design and marketing firm fully integrated with a retail storefront. This versatile set-up lets us interact with consumers face-to-face all day, every day. Our goal is to maximize this relationship and create brand communication solutions designed to resonate and form emotionally driven loyalty between consumers and brands.

We are what we do. Our philosophies have developed from years immersed in the skate/snow/punk cultures. We are seekers, shakers, and believers. Our retail storefront stocks select and limited edition sneakers because that's what we're into and because these styles draw customers influential to multiple markets. It's this combination of mindset, ethos, input, and creative talent that drives our ability to position our clients to thrive in the marketplace.

The 400 originated as a term during the Gilded Age in NYC and is defined as the most exclusive social set in a community. This company now forms authentic links to those communities for our clients by revealing consumer drivers, developing strategies, creating effective communications, and designing marketable products.